How to use Positive Deviants to Solve the “Not Invented Here” Problem

How using positive deviants can help you find out what is working and how to do more of it.

The embedded video describes how you can bring about change by using the notion of bright spots to discover what is already working so that you can do more of it. It is described in the book “Switch: How to Change Things When Change Is Hard” by Chip and Dan Heath. In the video, I tell the story of Jerry Sternin, a man who saved 2.2 million Vietnamese children from malnutrition by talking to a specific group of people: mothers.

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