Resistance vs. Lack of Clarity: The West Virginia 1% Milk Experiment A stack of gloves, sizzling bacon, and other ways to motivate changes in behavior. Read more...
Limitations of Self-Control: The Cookies and Radishes Study The exhaustibility of self-control and the metaphor of the Elephant and Rider. Read more...
People Problem vs. Situation Problem: The Popcorn Study Overweight? It might not be your fault. Blame your dish-ware. Read more...